The Journey Begins


If you're on my little website, odds are you're here to change something about your life.

The Bloom Beauty story starts in December of 2016. I was 21 weeks pregnant with my husband, Johnny. We were expecting a baby girl, Beth Adell Doyle, named after my grandmother Beth Adell Strong.

At my 21 week checkup, we learned that my water had broke and we wouldn't be able to continue the pregnancy. Obviously, my husband and I were devastated. A lot happened over the next few days and weeks, but ultimately I was left depressed, angry and infertile. I spent a lot of time over the next 12 months hating my life. I barely found joy in anything, I stopped taking care of myself physically and emotionally. I had tried to get involved in hobbies and a "side hustle" but nothing really made a difference.

One night in December of 2017 I had a little girls night party at my mom's house. I decided to invite a girl named Katy that I was friends with on Facebook. She had a "LipSense business" and I thought it would be a good addition to the party. We had fun and I got to know her a little bit, and when I left the party that night I had a nagging feeling that I needed to be a part of whatever this "SeneGence" business was.

I researched all night. I watched videos of popular YouTuber Katie Enos, I read reviews online and looked up the company. What I came away with was confusing. The company looked interesting. The marketing wasn't geared toward the "young, hip crowd" but the majority of the distributors were around my age. The product packaging wasn't my favorite, but the reviews seemed to speak for themselves. I knew that LipSense didn't budge or smudge, but I was reading that the entire line of makeup was semi-permanent. In addition to all of that, the energy and light coming from Katy was palpable. She was happy. She was confident. She was ALL THE THINGS I wanted to be, but wasn't. I knew I needed to be friends with her, if only to be around that kind of energy.

The next day, I messaged her. "I'm signing up." And I did. I haven't looked back since.